Salespanel can help you effectively track leads from your search and display ad campaigns. For Google or Bing ads, Salespanel can track which campaigns your leads are from, which ad they saw and which keyword they searched for by using ValueTrack parameters. Leads from other platforms can be tracked using UTM parameters.
A UTM parameter is a string that is attached at the end of the call to action URL.
You can track visitors from Google Ads by adding ValueTrack parameters on your Google Ads.
The template starts with {lpurl} and is followed by the parameters you want to track (eg: {lpurl}?device={device} ).
The most commonly used parameters are:
{campaignid} = Identify the campaign from where a visitor came from
{adgroupid} = Identify the ad group {creative} = Identify the specific ad your visitor saw
{keyword} = The keyword which visitor searched for to see this ad.
To track campaign id, adgroup id, ad id and keyword, you will need to use this parameter: {lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}
Once you set up tracking, the data starts showing up on your Salespanel account as soon as traffic starts pouring from ads. The dashboard view shows the lead source and opening contact details would show more information.
You can then segment these leads to create feeds for different campaigns or create reports for your adverts. You can easily find out your top-performing keywords or campaigns using Segments and Reports.
To segment, use the data attribute URL Visited > Contains and enter your keyword or campaign/advert/ad group ID. Please let us know if you need any help setting this up.
Advert tracking can also be used for niche use cases like qualifying leads based on buyer intent keywords or segmenting leads from a campaign that matches existing qualification criteria or sending targeted nurturing campaigns based on interest.