Salespanel helps you create customer cohorts and trigger targeted messages for leads based on different buyer personas. For many B2B businesses, not all leads are looking for the same things and can be sold in the same way. There are different customer profiles based on use case, job role and company requirements. Also, leads who match your customer profile or have high-ticket value or show intent need to be prioritized.
Salespanel helps you trigger personalized content through Segments. Salespanel’s segmentation tool helps you set up feeds based on individual, firmographic and activity data. This lets you group your leads and properly nurture your leads. Salespanel segments work in real-time and hence you can fire different codes on your website instantly. For example, leads who are low-ticket can be directed to regular trials and leads who are high-ticket are directed to sales to create a better buying journey.
Same can be done for nurturing where leads are sent targeted content through website content and emails based on their engagement. If a lead is showing interest in a particular use case, you can send them guides, webinars, and other content pieces for that use case.
Personalizing content on a scale in real-time can most efficiently be done by using Salespanel API with Segments. Please get in touch with us if you want to set this up.