Salespanel helps B2B customers generate more leads on top of their existing lead acquisition by identifying companies who visit their website and leave without signing up. These leads show up in the Visiting Companies section on your account.
The way this works is that when a visitor comes to your website, Salespanel immediately identifies the company with reverse DNS tracking. Depending on your traffic, the feature can help in identifying 10-30% of visitors on your website. This lead generation solution usually works best for customers whose leads have a company size of above 100.
You can then segment and qualify these companies to bring out companies who match your Ideal Customer Profile (ICP) and push them to sales for prospecting and follow-ups.
Salespanel provides you rich firmographic data of these identified companies that includes company name, URL, description, employee count, industry, etc. If you are targeting a particular market segment, it is a good idea to create a qualifier to match companies with your ICP to generate better quality leads.
These leads are being generated for you along with those that sign up through forms, emails or live chat without increasing marketing budget.
Once you have set up qualifiers, create an integration through Salespanel API or Zapier to push these newly acquired leads to your sales prospecting or SDR tool for sales to take over and convert them.
Salespanel provides you work emails of decision-makers from identified companies to help your sales team follow up and get in touch.
You can also run retargeting campaigns and engagement campaigns to these qualified prospects on platforms like Facebook and customize the content they see when they visit your website.
When leads from anonymous companies finally sign up, you will see a verified checkmark beside it. These signed up leads also show up in the Leads section on your account.