Using Salespanel + LinkedIn Ads for Page-Level ABM & Retargeting

This article explains how you can use Salespanel with LinkedIn Ads to:

• Show different ads based on pages visited (e.g. Hyva vs Magento pages)
• Target only identified and qualified companies
• Run account-based (ABM) and retargeting campaigns with precision

What problem does this solve?

Many B2B websites serve multiple services or offerings. Showing the same ad to everyone results in poor relevance and wasted spend.

Example use case

• Visitors to Hyva services pages → show Hyva-specific ads
• Visitors to Magento Support pages → show Magento-specific ads
• Only when the visitor is identified by Salespanel as a relevant company

Salespanel enables this using two complementary approaches.

Approach 1: Account-based LinkedIn audiences (Company targeting)

This is the pure ABM approach, focused on company-level targeting.

How it works

1. Salespanel identifies companies visiting your website
2. You create segments in Salespanel, for example:
   • Companies that visited Hyva-related pages
   • Companies that visited Magento Support pages
3. Salespanel allows you to export these companies directly to LinkedIn
   
   
4. In LinkedIn Ads, these become Company Matched Audiences
5. You run separate ad campaigns for each audience

Key benefits

• Account-level precision
• No reliance on website cookies or retargeting pixels
• Works even if the visitor does not return to your website

When to use this

• ABM campaigns
• High-value or named account targeting
• When you want maximum control and minimal noise

Approach 2: Page-level retargeting using LinkedIn Insight Tag (Selective events)

This approach combines retargeting with Salespanel qualification logic.

Important technical clarification

• The LinkedIn Insight Tag is installed site-wide
• The base pixel itself cannot be conditionally loaded
• However, LinkedIn supports conversion events that can be fired selectively

Salespanel uses this mechanism correctly.

How selective retargeting works

1. The LinkedIn Insight Tag is installed once on your website
2. Salespanel evaluates visitors in real time:
   • Is the company identified?
   • Is it a qualified account?
   • Which page category was visited?
3. When conditions match, Salespanel triggers a LinkedIn conversion event, such as:
   • Hyva_Qualified_Visit
   • Magento_Support_Qualified_Visit
     
     
4. In LinkedIn Ads, you:
   • Create Website Audiences from these conversion events
   • Attach different ad creatives to each audience

Result

• Only qualified, identified visitors enter your LinkedIn audiences
• Hyva visitors see Hyva ads
• Magento visitors see Magento ads
• Irrelevant traffic is excluded automatically

Why this approach is effective

• The pixel exists everywhere, but events fire selectively
• You avoid polluting audiences with unqualified visitors
• Messaging stays aligned with intent and page context
• Fully compatible with LinkedIn’s tracking model

Which approach should you use?

Many advanced teams:

• Use account exports for primary ABM campaigns
• Use conversion-based retargeting for reinforcement and follow-ups

Summary

Salespanel enables precise LinkedIn advertising by allowing you to:

• Segment companies by pages visited
• Filter by identified and qualified accounts
• Choose between account-based targeting, retargeting, or both

This ensures your ads remain relevant, intent-driven, and cost-efficient.