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Using LinkedIn Insight Tag Selective Firing to Target Qualified Anonymous Visitors on LinkedIn

Introduction

LinkedIn Insight allows businesses to retarget their website visitors on the LinkedIn platform. However, there are inherent limitations to the way you can segment this pixel-based audience on LinkedIn. If your goal is to retarget a qualified set of visitors, Salespanel's selective tag firing can be a game-changer.

Leveraging Salespanel to Qualify Anonymous Visitors

Salespanel can score anonymous visitors based on their behaviors, assigning positive and negative point-based scores. This functionality enables you to qualify your visitors more efficiently. Even those who cannot be identified or have not signed up can also be qualified.

Overcoming LinkedIn's Limitations with Salespanel

LinkedIn's platform does not offer the option to trigger website events for specific purposes and retarget people who engage with that website event or meet a specified criteria. While this is possible with Facebook and Google ads, LinkedIn's capabilities are limited in this regard.

Nevertheless, Salespanel provides a workaround. Instead of firing the LinkedIn Insight Tag (pixel) on every website audience, you can set it up to fire only when a visitor is qualified.

How to Set Up Selective Firing of LinkedIn Insight Tag with Salespanel

You can use Salespanel's B2B visitor intelligence API to wrap Linkedin Insight Tag inside the callback: Overview of Salespanel B2B Visitor Intelligence API

Alternatively, If you have anonymous visitors evaluation available on your Salespanel Segments then:

  1. Navigate to Salespanel and create a segment. This can be for any visitor, lead, or account.

  2. Select a visitor type. For this example, let's select "Anonymous".

  3. Set a qualification parameter. In this case, let's say we want to segment those who have a lead score above 10.

  4. Save the segment as "Qualified Visitors". You can further refine this by adding other criteria such as the amount of time spent on a webpage or the specific pages visited.

  5. For triggers, instead of having the LinkedIn Insight Tag on your entire website, paste it within this segment. The tag will only fire when visitors meet this criteria.

  6. Please have a look at the video guide: https://www.loom.com/share/3f76db29879a4b50a26c751246259ff3

Note that when you create an "all visitors" audience on LinkedIn, it will not include all visitors to your website, but only those who qualified for this segment.

While this method may not encompass all visitors, it provides a viable workaround if your objective is to retarget qualified visitors on LinkedIn.

You can use the same approach with Google and Facebook Ads. Google and Facebook ads provide an option to fire conversion events so you can use these tags to create a lookalike audience. Please check: Engage and retarget qualified visitors using Website Triggers. Take complete control of your customer journey.

Should you have any questions or if you wish to learn more about this feature, feel free to reach out to us.

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