Introduction to Salespanel Customer Journey Tracking
Salespanel is a powerful tool that enables organizations to monitor and manage their customer journey, delivering data-driven insights into their marketing, sales, and service processes. Its lead and account tracking capability allows organizations to track all web sessions linked to their leads and accounts.
Moreover, the platform can identify the companies visiting your website even if they have not filled out a form. It does this by tracking and analyzing IP addresses, providing insights into the visitor's journey through your website. It captures valuable information such as visitor behavior, visited pages, session duration, and much more.
Accelerating Sales Pipeline using Inbound Accounts with Salespanel and Linkedin
One of the common challenges faced by marketers is identifying inbound accounts coming from LinkedIn or other organic posts. Many businesses experience a large volume of anonymous traffic from these sources, dropping on their website or specific landing pages. While this traffic represents significant potential, the lack of identifying information often makes retargeting efforts less accurate and effective.
Typically, unless a visitor fills out a form or takes a similar action that provides identifiable information, they remain anonymous, thus making it challenging to track their journey or engage them in meaningful ways.
This is where Salespanel's superior inbound account tracking capabilities come into play.
Salespanel allows for accurate tracking of these inbound accounts. By analyzing the digital footprints left behind by these anonymous visitors, Salespanel can identify the companies they belong to, giving you a clear picture of who is showing interest in your products or services.
It works by capturing and analyzing IP addresses associated with your web traffic, providing insights into the visitor's journey through your website. This includes crucial information like visitor behavior, the pages they visited, session duration, and more.
Further, you can segment these identified accounts based on various parameters, like geographical location or the keywords they used to find your website. These insights help you understand your prospects better, enabling more personalized interactions, leading to increased conversions.
Thus, Salespanel empowers you to leverage your inbound traffic from LinkedIn and organic posts effectively. You can now identify and retarget these previously anonymous visitors, enhancing your marketing strategy and increasing your return on investment. With Salespanel, you're not just shooting in the dark; you're making informed decisions based on reliable data.
Using LinkedIn to Retarget Inbound Leads and Accounts
Based on the provided transcript, here's how you can use LinkedIn to retarget your inbound leads and accounts:
Step 1: Start by creating a segment on Salespanel. Go to Segments, choose Visitor Type as Visiting Company, and apply the necessary filters. For example, you could filter companies based on their geographical location, the keywords they used, or the ad campaigns they came from.
Step 2: Once you've created your segment, save it and export the data as a CSV file.
Step 3: Now, head over to LinkedIn. Go to the LinkedIn Ads section, navigate to the Audiences tab, and choose to create a new audience. You have two options here: a Company list or a Contact list.
Step 4: When you select a Company list, you'll need to upload the CSV file you exported from Salespanel. This file should contain both the domain name and the company name.
Please note that LinkedIn requires a specific format for this file: domain name, company name, and company website. Make sure your CSV file adheres to this format as LinkedIn does not support custom mapping.
Step 5: Once you've uploaded your list, save it. Do note that LinkedIn requires your audience size to be more significant than 300 for optimal functionality, i.e., the total number of employees from all the companies you are targeting should be more than 300.
Step 6: Finally, you can start creating ad campaigns on LinkedIn that specifically target the audience you have uploaded.
Please have a look this short guide that we have created for the same: https://www.loom.com/share/55a4a9d35bfa4caa93200ab42494e71f
For further assistance or queries, please feel free to reach out to our customer support team. Thank you!