Salespanel helps you create a completely automated two-way lead sync process that sends leads and their data from marketing to sales and brings sales-centric data back to marketing for account-based marketing and performance optimization. Salespanel’s data platform creates a proper bridge for sales and marketing alignment.
Marketing to Sales
Salespanel helps marketers capture and aggregate leads and send MQLs to sales by adding them to their CRM along with customer data. The data including lead score and activity information is synced and updated in real-time. Salespanel can update lead score in real-time on any platform. It can be your CRM or Slack or via Gmail. This helps sales always stay updated without depending on marketing department. Salespanel also helps marketers transfer high-value company accounts to sales for outreach.
Salespanel can sync lead data to CRMs and sales automation platforms. Simply set up a direct integration or create a workflow using Zapier or Salespanel API.
You can also set up workflows where sales team is notified through email, push notifications or Slack when high-value accounts are identified or when leads qualify for a segment or reach the desired score.
Sales to Marketing
While data is being sent to sales, Salespanel also helps sales send data back to marketing. Things like deal value, deal stage, etc. are crucial for marketing as it helps marketing optimize campaigns and also tune their ABM strategy for the particular lead.
For example, if sales determines a lead to have a high value and send the data back to marketing, marketing can increase the marketing budget for the particular account helping in better customer acquisition. Sales can also send back data about unresponsive leads which would help marketers launch campaigns to re-engage the leads.
The entire process can be automated.
Two-way data transfer can be set up through direct integrations. Salespanel creates a streamlined data transfer process for data-driven sales and marketing.