Salespanel helps customers identify or import high-value accounts and run Account-Based Marketing (ABM) on scale using our data platform. ABM is a high-end solution and most volume-based ABM features are available on Scale and above plans.
What is ABM?
Account-based marketing is a strategy where marketers select target accounts from desired segments and then market to these target accounts and convert them. Each account is treated as its own entity and is marketed to for a more controlled sales approach.
How does Salespanel help in ABM?
Salespanel creates various ABM solutions that start with identifying companies on your website or uploading a list. Here are some use cases:
Filter out high-value accounts from your website and notify sales
Salespanel helps you segment out high-value accounts who match your desired customer profile to help you start running ABM campaigns for them. Salespanel also notifies your sales team when these accounts are on your website to start conversations as soon as possible.
To filter out high-value accounts, simply create an organization based Segment on Salespanel that matches your definition of a high-value account and also set up a notification system for your sales team.
Personalize content in real-time for efficient customer engagement
Salespanel helps you personalize content based on customer profile and behavior to help you show relevant and engaging content that helps in sending across the message in an effective manner.
With personalization, you can trigger targeted live chat messages, optimize website content in real-time or change the customer journey of high-value customers. For example, you can create a system where high-value customers can directly book a demo while unqualified leads are taken through the nurturing process.
Run advertising campaigns to decision-makers in target companies
In B2B sales, multiple decision-makers are involved and ABM strategies leverage this. Salespanel helps you automatically export accounts from your Salespanel account to LinkedIn to run advertising campaigns for decision-makers. All you have to do is simply set up a segment for your qualified accounts and then create an automation to automatically export them to LinkedIn Matched Audiences.
Salespanel also helps you run low cost retargeting campaigns on Facebook and Google. Learn more about it here.
There are many other ABM use cases that are enabled by Salespanel. If you want to implement ABM for your company and want to know how Salespanel can help you, please get in touch with us.