Salespanel helps you segment and qualify leads who have not even signed up based
on firmographic data and behavioral information. This helps you only run campaigns to leads who matter the most and significantly save on customer acquisition cost while converting better.
This method works best for customers who have over 10,000 visitors on their website and are doing B2B sales.
To put simply, here is how it works:
A prospect visits your website after engaging with your advert. Rarely do B2B prospects sign up on their first visit. Over 90% of leads bounce and are retargeted and fed content by businesses. But, the problem is that not all of these bounced leads are good quality. Especially if you are using low cost platforms like Facebook Ads or Google Display Ads.
Now, even if the individual has not been identified, Salespanel helps you qualify them using these two datasets:
Company Information- Salespanel can identify companies who visit your website anonymously. This data can be used to find visitors who work for companies that are relevant to you.
Activity Information- Salespanel logs activities of anonymous visitors. You can set up segments for visitors who have taken desirable steps. This can be reading an advanced case study, spending time on your website, watching webinars, or visiting the pricing page.
Salespanel can qualify visitors based on activity data even if their company information can’t be found.
Once the visitors are qualified, Salespanel sends the data back to your advertising platform to let you run campaigns to only specific visitors. If you have a high volume of traffic, you can even set up targeted ads for different cohorts.
Here’s how the workflow looks like:
Marketing Campaign -> Visit to your Website -> Bounce without sign up -> Qualified by Salespanel and data sent back to advertising platform -> Retargeting to qualified visitors / Personalized campaigns based on cohorts-> Educate and nurture -> Lead Converts
If you want a low-cost customer acquisition model set up for your business, please get in touch with us.