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Track Customer Journey of Inbound Leads: Salespanel can track the entire customer journey of people landing from LinkedIn. It logs first touch points and the subsequent browsing activity, providing insights into what exactly the visitor was looking for. For example, if a user lands on your page from Linkedin Page and fills in a web form, Salespanel will track this activity and attribute it to this particular user. This customer journey tracking is beneficial for understanding the preferences and interests of your leads.
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Record Inbound Accounts: Apart from individual leads, Salespanel also tracks inbound accounts. These are organizations that land on your webpage. Even if the individual visitors from the organization are not identified, the organization itself is recognized. This data can be exported in a CSV file and used for creating localized audiences, aiding in targeted marketing campaigns.
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LinkedIn Integration for Account Research: Salespanel provides the LinkedIn profile of the identified organization. By clicking on the provided link, you can land on the organization's LinkedIn page. This integration is particularly useful with LinkedIn Sales Navigator. You can view the hierarchy of people working in the organization, find common connections, get recommendations based on your Ideal Customer Profile (ICP), and discover similar organizations.
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First Party Data for Marketing and Sales Outreach: Salespanel aids in incorporating first-party data into your sales and marketing processes. The information about which organizations and leads are landing on your website and their entire customer journey can be instrumental in shaping your outreach strategies.
This guide provides a basic understanding of how Salespanel can be used with LinkedIn Sales Navigator. The synergy between these tools can be beneficial for your lead generation and data-driven marketing efforts. To gain more detailed insights and to better align with your specific workflow, feel free to reach out to the Salespanel team for further assistance.