There are scenarios when you would like to track the same lead across multiple domains. Salespanel provides you a real-time lead tracking across subdomains within a root domain and if landing pages provided by third-party vendor software are hosted within the same root domain. When it comes to tracking leads across different domains then there are a few important things to understand.
First and foremost Salespanel installs the tracking pixel ( or the cookie ) against a single specific client domain. In other words, it's not a universal cookie across domains. It's a domain-specific cookie where you have installed the Salespanel tracking code. Why it's important because that changes everything. We simply don't track a single visitor across websites using Salespanel software. That is an important factor if you are complying with privacy laws governed by different governments. In that regard, Salespanel is simply an extension of your workflow based marketing software which lets you combine the power of data only when lead decides to provide the personal information.
Let's look at a real-world scenario:
Awareness part of your leads starts on domaina.com so they are reading blog items as an anonymous visitor on this website. After a while or when they are interested enough they click on ‘Get started for free’ button but this action redirects them to our signup website on domainb.com which is in another domain. So when the lead moves to domainb.com and identifies there we would lose the visiting history of this lead. Two things:
- Visiting history is important from the sales and marketing point of view.
- The same identified person needs to have the same Salespanel UUID so that it can be tracked as a single visitor across both domains.
So when you want to track the same lead across domains it's only possible if the lead has provided her email address using any of your lead capture forms on domainA.com. If in that case, as a part of your workflow you happen to send the lead to your another domain you can append sp_em URL parameter having the email address as value. So let's say we captured the domain on Domain A and we are sending the lead to Domain B then when I am sending the lead to Domain B my target URL would look like:
sp_em is a special URL parameter that is recognized by Salespanel tracking code. It takes the email address and scans against your available leads. If it finds a match then it will connect the visitor session with that Salespanel lead. That would mean that if the visitor can be tracked across both domains in a single Salespanel lead!
Sending an email address in the URL parameter would mean that you are sending a PII ( Personal information identifier ) in the URL. If you are using other tracking softwares, they happen to save URLs so that means this information can be stored in their databases. We recommend you configure these analytics tools to exclude the sp_em URL parameter from storing the information.
Please talk to our support if you need assistance on this.