Salespanel Website SDK is a combination of tools and utility functions that comes out of the box with Salespanel's tracking code. It allows you to:
1. Customize the behaviour of tracking code: For example, by default tracking code tracks HTML webforms out of the box. Maybe you don't want that and change the behaviour.
2. Customise the way it identifies leads and send more data while doing it. For example, you might want to identify leads which are being captured on different lead forms provided by 3rd party providers or through popular conversational marketing software like Olark, Intercom.
3. B2B Advertising API: Use the Visitor's profile and behavioural data to target them for re-marketing, marketing engagement, personalizing information. Salespanel is a real-time lead tracking software that opens up many possibilities about what you can do with anonymous visitors in order to increase your advertisement ROI multifold.
4. Send custom activities through custom events on the website: Your visitors are interacting with your website. Every action they perform on your website might contain information about their buyer intent. Why don't combine this information with lead intelligence and pass it to your Sales and Marketing team? Salespanel provides you a mechanism to push custom activities for a lead to Salespanel data platform. For example, you want to track whether a lead played an important video, or clicked on an important button, or opened up a collapsible pane multiple times, tracking them through custom activities is the key. Furthermore, this workflow becomes more powerful when combined with Salespanel Segments and Lead Scoring.