Lead temperature on Salespanel is a lead grading feature that helps your sales team know how leads are actively engaging with your product/website at any given point of time. The lead temperature is a dynamic metric and keeps changing based on lead behavior.
Leads on Salespanel cycle through 4 temperatures that change in real-time. They are hot, warm, neutral and cold.
Hot: This means that the lead is actively engaging with your content and is showing interest. If lead is Hot and is also an MQL, it is a good idea to start interaction with them.
Warm: This means that the lead has started engaging with your product and is slowly starting to show intent. They might go ‘Hot’ soon.
Neutral: The lead is neither hot nor cold. It would be a good idea to engage and nurture them until they go hot. A lead showing the neutral temperature can also mean that the lead has not engaged with your product for a while and are at the risk of going cold. If it’s an existing customer, they probably are at risk of churn.
Cold: This means that the lead/customer has not engaged with you in weeks. If the lead has not engaged with your website or emails in weeks. If it’s a lead, they might have dropped off. In that case, they need to be re-engaged and probably need a good reason to come back. If a customer’s status shows cold, it means that they are at very high risk of churn. It would be a good idea to get in conversation with them and find out why they are not engaging with your product.
Overall, lead temperature is a metric for you to determine lead intent in combination with other lead qualification features on Salespanel like lead scoring and segmentation.