The tracking code is a piece of javascript snippet that needs to be installed for capturing and tracking visitors on your website. The tracking code helps in tracking all visitors on your website in real-time. To simply put it, Salespanel will not work without the tracking code being installed on your website.
The tracking code needs to be inserted in the header code (<head></head>) of your website. You might need assistance from your developer team for this.
For a detailed guide, check out this article.
Let us know if you have any questions.