Introduction
With the introduction of iOS 17, Apple has implemented changes that affect how URL tracking operates, specifically targeting the removal of advertising tracking parameters. This update has raised concerns among marketers about the ability to track user interactions effectively. However, it’s important to distinguish between advertising tracking parameters and attribution parameters, which are crucial for understanding the sources and mediums of traffic.
What Changes with iOS 17?
iOS 17's link tracking prevention primarily removes parameters used for advertising purposes, such as those that track users uniquely across different advertising platforms. This does not impact Salespanel’s use of UTMs (Urchin Tracking Module parameters), which are essential for attribution rather than advertising. Here’s what remains unchanged:
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Source: Identifies the origin of the traffic, such as a search engine or social media platform.
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Medium: Specifies the type of marketing or advertisement that brought the user to your site.
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Client Tracking IDs: Surprisingly, IDs from platforms like TikTok and Pinterest are not affected by the new changes.
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Custom Parameters: Any user-defined parameters for tracking additional data points.
Salespanel's Approach to iOS 17 Update
1. Understanding the Impact
Salespanel can utilize UTM parameters to track where traffic is coming from, what campaign it’s directed from, and other session data that helps in analyzing marketing efforts. These parameters include:
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utm_source
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utm_medium
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utm_campaign
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utm_term
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utm_content
These are not removed by the iOS 17 update, ensuring that your fundamental analytics capabilities remain intact.
2. Best Practices for Effective Tracking
To ensure that your tracking remains effective despite these updates, consider the following practices:
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Consistency in Parameter Use: Always use UTMs consistently across all campaigns. This standardization helps in maintaining clarity in your analytics reports and reduces the chances of data loss.
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Early Implementation in Campaigns: Implement UTMs at the earliest stage of campaign setup. This ensures all links are correctly formatted before they go live.
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Regular Reviews: Periodically review your tracking links and the corresponding analytics reports to ensure no discrepancies are appearing over time.
FAQs
Q: Will the iOS 17 update completely stop URL tracking on Apple devices?
A: No, the update specifically targets advertising identifiers that track users across apps and websites for advertising purposes. UTMs and other attribution-related parameters used by Salespanel are not affected.
Q: What should I do if I notice discrepancies in tracking data?
A: First, verify that all URLs are correctly using UTMs. Check for any typos or inconsistencies in parameter use. If discrepancies persist, consider reaching out to Salespanel support for a more detailed analysis.
Q: Can I still track interactions from users on iOS devices?
A: Yes, interactions can still be tracked via UTMs as these parameters are not targeted by the iOS 17 update. Ensure your links are correctly set up to continue gathering valuable user interaction data.
The iOS 17 update, while significant, does not spell the end for URL parameter tracking used by Salespanel. By focusing on attribution rather than advertising, and adhering to best practices in UTM usage, your marketing efforts can continue without interruption. Stay updated with changes in platform policies and adapt your strategies accordingly to maintain accurate and effective tracking.