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How to Show Image/Video Ads to Qualified Visitors on LinkedIn Using Salespanel

One of the most powerful use cases of Salespanel’s real-time visitor intelligence is targeting your high-intent website visitors with tailored ads on platforms like LinkedIn. This allows you to amplify recall, push leads further down the funnel, and stay top-of-mind.

There are two ways you can do this:

 

Overall Scheme of How This Works

Salespanel continuously tracks and qualifies your website visitors. Once you know which companies are visiting or which user segments are engaging, you can push this audience to LinkedIn Ads in two main ways:
 

Option 1: LinkedIn Pixel Retargeting (Dynamic Segment Sync)

  • Salespanel fires a LinkedIn Insight Tag only for qualified visitors (based on your defined criteria like company size, intent (URL visited), location, etc.)
  • You build a matched audience in LinkedIn Ads Manager using that pixel data.
  • You create campaigns (image, video, carousel, etc.) to target this dynamic audience.
     

Option 2: Export + Matched Audience (Static Company Upload)

  • Export company-level data from Salespanel (identified organizations that visited your website).
  • Upload it to LinkedIn Ads as a company match audience.
  • LinkedIn matches them with business profiles and lets you run campaigns targeting decision-makers from those companies.
     

Step-by-Step Guide


Option 1: Retargeting Using LinkedIn Insight Tag (Pixel)

Step 1: Add the LinkedIn Insight Tag to Your Website

Step 2: Fire LinkedIn Pixel Only for Qualified Salespanel Visitors

  • Go to Salespanel > Create a Segment (e.g., Visitors from Fortune 1000 companies, Pricing page visitors, etc.)
  • Add a Website Trigger from Salespanel that fires the LinkedIn pixel only when a visitor matches your segment. If you want to customize the trigger or conversion events further, please take a look at these two additional bullet points below:
    • If you’re using GTM, trigger the LinkedIn tag based on a custom event or dataLayer push from Salespanel. We recommend this approach. OR
    • Just use Salespanel's website trigger.

Step 3: Build a Retargeting Audience on LinkedIn

  • Once the pixel is active, visit Campaign Manager > Audiences > Create Audience > Website
  • Define the rules for your retargeting audience (e.g., URL equals “/pricing” or event-based)
  • LinkedIn will start building the audience based on those events fired via Salespanel triggers.

Step 4: Run Your Image/Video Campaign

  • Once your audience has reached LinkedIn’s minimum threshold (usually ~300 members), you can create a new campaign
  • Choose your ad format: single image, video, carousel, message ads, etc.
  • Target the custom audience you created.
  • Launch!

 

Option 2: Target Company Audiences Using Salespanel’s Identified Accounts

Step 1: Export Visiting Organizations from Salespanel

  • Go to Salespanel > Organizations
  • Filter by “Qualified” or your own criteria (e.g., Industry = SaaS, Geography = US)
  • Export the CSV list of identified companies (make sure to include company names and/or domains)

Step 2: Upload to LinkedIn as a Company Match Audience

  • Go to Campaign Manager > Audiences > Create Audience > Company List
  • Upload your CSV file
  • LinkedIn will match these companies to its database. This may take up to 24 hours.

Step 3: Create and Launch a LinkedIn Campaign

  • Go to “Campaigns” > Create
  • Choose your ad objective and format (video/image recommended for engagement)
  • Under audience, select the company match audience you just created
  • Complete the campaign setup, add creatives, and launch.

 

Tips

  1. Use exclusion logic: You can exclude existing customers or unqualified leads using Salespanel segments.
  2. Test different creatives: Show industry-specific videos or pain-point-driven imagery to increase relevance.
  3. Monitor match rates: LinkedIn’s match rate improves with better data — make sure you include clean domains and company names.

 

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