Feeds is a powerful real-time segmentation tool that helps marketers complete use cases related to lead filtering and segmentation, qualification, automation triggers and reporting. Feeds leverage Salespanel’s data platform to segment leads based on their individual, firmographic and behavioral data.
Segments help in many areas of the marketing process. Let’s have a look at some of them.
Salespanel helps marketers segment inbound leads based on touchpoint channels, profile groups and other characteristics. Grouping and filtering leads help in effective lead acquisition and monitoring.
Performance Monitoring and Reporting
Salespanel can help marketers segment leads from different lead generation channels with tracking templates, UTM parameters, keywords, visit source, landing pages and other data points. Each acquisition source can have a different Feeds that can be used to monitor campaigns and optimize performance. Salespanel can also help you generate reports for your segments in minutes.
Nurturing and Content Personalization
Feeds can be used to trigger various lead nurturing campaigns based on profile and activity. For example, if a lead is determined to be a high ticket and is reading content related to a use case, they can be sent to a specialized use-case based nurturing campaigns.
Marketing and Product Qualifying leads
Segments on Salespanel can be used to marketing or product qualify leads. Segmented Feeds can also filter out leads when they reach a lead score. Salespanel also helps you product qualify leads based on how they engage with your product and trial. Read more about it here.
Low-cost customer acquisition through focused retargeting
Segments help you qualify visitors on your website even before they sign up. These visitors can be qualified with firmographic and activity data and can be retargeted particularly instead of retargeting all visitors. These prospects are retargeted in high engagement and low cost platforms like Facebook for a low-cost acquisition strategy.
Two Way Data Sync for Sales Aligned Segmentation
Salespanel's two-way sync not only brings data from marketing to sales but also brings data from sales back to marketing for powerful segmentation. This real-time sync helps marketers optimize campaigns on the go and effectively nurture high-value leads.
Triggers for Marketing Automation
Segments can trigger various automated processes and sequences in real-time through direct integrations, RESTful API and Zapier. From generating notifications for qualified leads to triggering sophisticated workflows, segments can enable a lot of use cases.
If you have a marketing use case in mind, please let us know.