Salespanel acts an aggregator and facilitator of lead and customer data. Salespanel does this by tracking leads from your website, enriching them with 3rd party data and fetching data from business database and CRM (on enterprise grade plans). This data is crucial for marketing teams for proper cost optimization and lead nurturing along with marketing automation. Getting the data from sales back to marketing also helps close the loop.
Anonymous Session Data:
Salespanel tracks users right from their first visit even before provide any content information. An anonymous visitor’s session is logged under the Anonymous Visitors section with data for Identity Resolution. The data helps in merging the session with the individual when they are finally identified through sign-up. Salespanel also identifies companies who anonymously visit your website.
Individual Identity Data:
Salespanel enriches your contact with various individual identification data points just from their emails. Salespanel uses third-party data providers to get information like lead name, job role, bio, social media profiles, etc.
Salespanel provides company information of your leads that includes company name, description, employee count, contact information, etc. Firmographic data provided by Salespanel helps in helpful for B2B companies for creating segments, qualifying leads and improving customer experience.
Behavioral data helps you understand how customers are engaging with your content and your product and use the information to qualify leads, trigger automated responses, personalize customer experience and create reports. Behavioral data plays a key role in how Salespanel’s data platform creates various solutions.
Data Aggregation from CRM and various customer touchpoints:
In custom enterprise plans, Salespanel offers multi-way data sync solutions that helps bring data back from CRM/business database and customer touchpoints back to Salespanel to create more powerful segments and also help marketers optimize campaigns based on sales feedback.